How good have the last few years been
for the GPS business? In the second quarter of 2005,
over 1,200,000 GPS devices were sold to consumers around
the country. In the same quarter of 2006 that number had
jumped to an astonishing 2,400,000 - a leap of 100%! But
what is fueling this growth? And what does the future
hold for advancement in consumer Global Positioning
System devices?
Read out to discover the places GPS is making the most
impact today - and the areas that may hold the key to the
future of GPS devices for
consumers and businesses.
GPS Devices in Cell Phones
Once, the concept of a handheld GPS device would have been
a tough sell. But over the next few years, we can expect to
see more and more personal GPS devices - small, inexpensive
and ultra-lightweight - reaching the market. Also, look for
all the latest models of cell phones and advanced smart
phones to start coming equipped with real time GPS
capability.
And don't think that cell phone makers are pushing GPS
technology on an unwilling public. Surveys held by three
major cell phone makers found that GPS was the feature
"most want to see" in their next cell phone (24% said GPS,
19% said Internet capability)
GPS Devices in
Cars
Once the property of only long-distance truckers and
military vehicles, GPS tracking and navigation devices have
made their way into millions of American and imported
automobiles over the past several years. In fact, the
devices now come standard in several manufacturers' luxury
cars.
Among the benefits these in-auto GPS
devices offer drivers:
Live traffic
reports delivered to the device
Voice
activated turn-by-turn navigation
Touch screen
controls on colorful, interactive maps
Safety features
including automated police contact when the car has
been stolen
GPS: Making the cars of the future
safer
GPS engineers are beginning to take their technology to the
next level in terms of driver safety. 3-D modeling
technology used in many advanced GPS devices are now being
utilized to help cars anticipate turns and obstacles in the
road before the driver can even turn the wheel. In these
situations, a small red light comes on inside the car,
alerting the driver of impending danger.
This same "Jetsons-like" technology would also automate
defensive driving by sizing up potential conflict on the
road, and directing the car in the best way to avoid
it.
Although both seem futuristic, consider
the current line of Lexus automobiles that can parallel
park themselves - truly a marvel of modern
engineering!
All these systems use GPS based
technology that continues to push the envelope.
GPS helps businesses save money
With GPS technology become less expensive and more
accurate, business are beginning to reap the benefits. Many
companies report significant savings in fuel costs thanks
to GPS systems that let them
plan and execute the most efficient travel routes for their
drivers. GPS also helps companies keep their drivers safer
(and where they are supposed to be) by offering advanced
tracking capabilities.
If you love technology (or just have a poor sense of
direction) then stick around! The future of Global
Positioning Systems looks to be an exciting ride.
By:
Mark Etinger
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